When unpredictable, catastrophic and disabling events happen into all sectors of the economy and social life, the impact of the change becomes immediate, with an acceleration of the processes that almost always leads to a concentration and restructuring of the activities. In our case of the dental offer. In the next future it will occur a physiological reduction of the dental offices that will be larger on average, organized, competitive, entrepreneurial. In this context matters relating to management and business economics should become part of the cultural heritage of dentists, at least those who run their own business. These topics are useful also to those who own or manage a more or less articulated and complex dental practice but also to all those who want to deepen the subject, despite already having an educational or professional background in economics or management, and who wish to contextualize it within the dental/medical market.Key Features:➜ Practical and easy-to-use information provided by experts in the field➜ Full of examples that are part of the everyday life of a dentist studio➜ Contextualization of theoretical cornerstones into the daily practice of managing
Dental management manual in the post Covid-19 era
From theory to practice
Édité parEdra media
ISBN :978-8-8214-5485-1
Date de parution :Janvier 2021
Pagination :240 pages
Auteur.s : Aurelio Gisco, Roberto Rosso.AURELIO GISCO
CEO of a multinational in the dental field, for over 30 years he has been involved in training as a professor at the Vita-Salute San Raffaele University in Milan and teaching at BBS Bologna and Columbia in NY.
ROBERTO ROSSO
Business strategy consultant, he is the founder and president of Key-Stone, a company specializing in marketing and market research, particularly in the dental sector, where he operates internationally, including almost all the major companies in the world among his clients.
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